Johnnie Walker Black Label 70 cl

Description

History

The story of Johnnie Walker is very old and it is the story of Scotch whisky, especially Blended Whisky. It all starts with John Walker, a farmer who lived in the early 1800s but with an innate sense of business, who, after the untimely death of his father, will decide to reinvent himself; his greatest innovation was precisely that of starting to blend whiskey going against the trend with the biggest distilleries of the time which instead focused on the production of Single Malt whisky. This made it possible to create more balanced products, many lines and above all to obtain constant quality. Subsequently, the small empire created by John Walker will be inherited by his son Alexander Walker in 1857, who knew how to collect his father’s legacy and decree Johnnie Walker’s success with astute and effective marketing operations: he created the easily recognizable “crooked label” inclined precisely at 20° and the squared bottle and began distributing his first blend, Old Highland Whisky, through a modern (for the time) sales network in every corner of the planet. The next generation would bring Alexander’s two sons, George and Alexander II, to lead the company; in 1909 the Red Label and the Black Label were created and colors began to be associated with blends. The current company logo will then be created with the still famous “Striding Man” as well as the figure of the grandfather John Walker who later became Johnnie Walker. Today the company is one of the largest companies in the world in the production of whiskey, capable of creating Blended Whiskey products with the best whiskeys of Scotland, known all over the world.

Production method

Blended Whiskeys are whiskeys obtained by blending other whiskies, whether they are Single Malt or Grain Whiskeys. Johnnie Walker was among the first to use this production method, to try to obtain more balanced products with greater qualitative consistency. The figure of the Master Blender is fundamental, who skilfully selects the various “bases” in order to create highly prestigious blends.

Alcohol content

40%

Tasting notes

It has a dark amber colour. Notes of peat, chestnut honey, saffron and vanilla on the nose, with hints of tobacco and black pepper. On the palate it is slightly smoky, with a good enveloping and balance. The finish is intense and persistent.

Usage

Perfect at the end of a meal or as a meditation; particularly recommended for lovers of balanced and slightly smoky whiskeys.